DIGIPACK ANALYSIS

Alice

i have designed a digipak template for our artist's track. i've considered the artist's image and also the genre in the layout and worked with visual elements we will have in our video such as the main performer's face, the trees in the woodland scenery and the animal performers.
Fever Ray belong to Rabid Records so i've included their logo on the back of the digipak. i know there will also need to be a barcode on the deign and a track list on the back including B side tracks, for us this is the original song Triangle Walks by Fever Ray (not remixed).

Below you cam see the digipak template ...

Drawing by Alice

The above scanned images show our idea of what we would like the digipack to look like. From my research, I have realised that less is more and therefore the little you put on it and the more ambiguous it is, the better. Something simple can mean a 1000 words. So we’ve come up with a simple design that our target audience can perceive and interpret in different ways. Some may say she is mysterious because of her fire-like hair and beaming light coming from her eyes. Then some may she’s sensitive but fierce because of the animal images. We have drawn these particular images so that it is appropriate for the genre we are catering in. The cover can be appreciated by people with open minds and it’s different from other electro-pop musician’s CD packages. The iconography and logos are appropriate to use for our digipack. Furthermore, we want the mise-en-scene to be mysterious and engaging for our target audience. On the outside of the digipack we have included a side view of Fever Ray and we want this image to be the main focus point. We want the ray of lines to somehow be illusional, weird and inspirational. We want the images to be a symbolism. Everything in the mise-en-scene from the colours to the images is a symbolism and representation; they convey themes. From the research, we’ve seen what makes an interesting digipack and what we should avoid so that it isn’t boring. We’ve thought carefully about what the target audience would like and appreciate.  Our thoughts are demonstrated on the drawing of our digipack design.  

The layout is very simple. We have tried not to over-complicate things and there is everything is evenly spaced out. The images and writing are not too tight and close together. This creates an element of freedom for people who have open minds. We also want to keep the font simple. We may change the font to a more quirky style later on when we’ve had a chance to look at what fonts we can experiment with but for now we are going to use standard capital bubble writing for her name and the album title. As for the image and style, we want the main focus to be on the music and hopefully the digipack will draw the target audience in. It’s not so much about the image but about messages and the electronic sound. You don’t see a long shot of what she is wearing, just a close up of her face. Her image and style is conveyed through her eyes and fire-like hair. She looks independent and free. She doesn’t look ‘hyped up’ or glamorised which is what you would expect to see for example on an R'n'B or pop CD digipack. Her image along with the pretty animals will help sell the artist because it’s weird in an interesting way and our target audience will like that expect something different from the stereotypical ‘glammed up’ CD package.

Written by Ashleigh


During todays lesson, work was started on the construction of the digipak. There were a few problems encountered to do with the scaling of pictures onto the front and back cover, and also when trying to put text onto photoshop, which is notoriously difficult. However, we still ended up with some good results.

The first image is the one which will be the inside cover of the digipak. This has been half completed already, but is obviously subject to change if we have extra time left over at the end to improve on it.

The second image is the completed outer cover of the pak. This incorporates an image of our artist, and also the strobe lighting effects which are predominant in the music video.